Secret Sauce of Great Writing

Ex-Wall Street Journal Editor Teaches How To Make Your Blogs, Books & Business Writing Sparkle

Course Objectives

• In this course, Shani Raja, a former Wall Street Journal editor, will teach you the four ingredients of good writing: simplicity, clarity, elegance and evocativeness. After discovering how to add those ingredients skilfully, your writing will almost certainly begin to stand out from that of others in your field, profession or industry.
• By the end of the course, you will have a good grasp of how good writers create powerful and beautiful prose. As a result, you’ll also be able to quickly identify weaknesses in your writing and understand, in principle, how to fix and improve it dramatically.