What Is SEO? Learn SEO Basics & Optimize Your Website

Learn SEO basics & optimize your site – introduction to SEO techniques for entrepreneurs, marketing managers & newbies.

Course Objectives

• Explain what SEO is and why it is important to any business that has a website
• Explain how search engines work
• Understand how SEO has changed over time
• Explain the differences between on-site SEO, on-page SEO and off-page SEO
• Understand the key elements of on-page SEO
• Be able to review how SEO is improving over time